TV commercial:
Sing Tao Daily
Marketing Goal

Sing Tao Daily, the affiliation of the Toronto Star, is one of the largest Chinese newspapers from coast to coast. They want to communicate to their readers that Sing Tao is faster and more accurate than the competitors in the area of "breaking news reports". They want to improve their image in the fast growing Mandarin speaking community.

Nova Sky's Solution
Nova Sky produced a TV commercial for Sing Tao by using a group of news pictures about the 9.11 incident. The image of the video gives great visual and psychological impact to the audience. The output completely fulfilled Sing Tao's marketing goal.
As the War on Terrorism continues, more and more Canadian Chinese intend to obtain the detailed reports from newspapers. And Sing Tao Daily becomes their first choice.